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Imagining the unconventional

Frederik van Alkemade is a strategic and creative partner for immersive, commercially grounded concepts shaped around the audience.

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About

About Rumble Fish

I started Rumble Fish to be a creative partner, one that is flexible, curious, and focused on that sweet spot where strong storytelling meets real commercial impact.

The projects I get involved in are often a bit unconventional, always shaped around the audience, and designed to reach people on a big scale.

I’ve spent over twenty years in the international entertainment world, as head promoter, producing all kinds of experiences, and building a network of brilliant people along the way. What I bring to the table is a mix of experience, instinct, and relentless drive to get things done.

At heart, I’m a dog with a bone: reliable, pragmatic, commercially sharp, and always on the lookout for new opportunities. And whatever the project, I always come back to the same question: what does the audience want?

These days, my main focus is exploring what’s possible with IP, whether that means acquiring, developing, positioning, or creating something entirely new. For me, it’s all about finding that perfect fit between creativity and strategy.

That’s what I love most: teaming up with the right people, connecting the dots, and bringing ideas to life with energy, passion, and purpose.

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Services

What I do

I help brands, creators, and rights holders unlock the potential of their IP, finding new audiences, defining where a story should live, and setting it up for long-term, organic growth.

That process often begins with strategy and positioning: understanding what makes a property unique and how it can connect most powerfully with its audience. From there, I help shape ideas into strong, audience-driven concepts that can take form as immersive experiences, touring productions, or permanent destinations.

Once the vision is clear, I focus on bringing it to life, (co) guiding the creative, design, and production process to make sure every element feels both imaginative and commercially grounded.
 
Collaboration is key to all of this. I connect the right people, rights holders, investors, producers, promoters, venues, and brands, to build partnerships that add real value and momentum to a project.

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Shaping ideas into experiences that connect, inspire, and make a lasting impression.

Contact

Connect

If you’d like to explore an idea or discuss a project, feel free to get in touch:

frederik@rumblefish.one

+31(0)618544117

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